r0923rrharrisBy Jan Tuckwood
February 25, 2014

Feb. 25–How do you get 250 executive women to care about a golf tournament?

Show them what golf can do for their careers.

That’s what Executive Women’s Day did on Tuesday at PGA National, home of this week’s Honda Classic. The day-long event was a soft-sell — not so much about the game of golf directly, but a lot about how friendly connections become powerful business alliances.

The lunch speech by Morgan Stanley vice chairman Carla Harris was practically a revival, with Harris — who happens to be the chairman of the National Women’s Business Council and a gospel singer — raising the women in the crowd to their feet.

She shared some of the “pearls” from her 2009 book “Expect to Win” including…

Perception is the Copilot to Reality: How you perceive yourself may not be how others perceive you. She suggested that business women pick three adjectives they would use to describe themselves — and then find out if people at their workplace would use the same adjectives. “Teach people how to perceive you,” she says in her book.